Connect then explore
With the broad array of devices now available, the web community has embraced a new method. ‘Responsive Design’ creates an environment that changes with each device that is used.
There are more people using portable devices than ever before. Customers will appreciate that you went to the effort to make it easier for them to operate your site on their device of choice.
With all the plug-in’s for Woocommerce and Wordpress, the process of incorporating products into your responsive site has really stepped up a notch.
Creating a safe and secure experience for your customers to buy online is really important. Think about the sites you trust and why you trust them and then apply those methods to your site.
SEO tactics involve an array of things you can do to help Google find your page. This can include having descriptions for your pages, using keywords 4% to 6% of the time, having a robots.txt and sitemap.xml files, using header tags appropriately and naming all your images.
Reports can be generated to see how well you are doing and help you to make changes to improve your ranking.
There are many ways to get ahead online and not all of them are self-evident. A clear digital strategy can define the way you focus your energy online and help your business to achieve its goals. There are programs you can use to improve connectivity, save time and improve performance.
Google Adwords (Text Ads) and Google Merchant (Picture Ads) are a great place to start when building a customer base online. They are the ads that you see on the right hand side of your search results when you Google.
When people need an answer to a question, they turn to Google and this is where you will have the opportunity to give them an answer. Advertising on Google is a bit harder than it looks and if not managed properly, it can waste money and attract the wrong audience.
Email advertising has changed a lot over the last few years. It's a good idea to have a look at the promotional emails that you like and study them.
What was it about them that made you appreciate what they had to offer? I can help you explore some options that will excite your customers and show you how to track user interaction.
Videos need to be short, compelling, informative and offer something new. They give you a chance to have a conversation with your audience and keep them up to date with what your business is doing.
Videos teach us things that we might never have thought possible. It is this wonder and excitement that your videos need to encapsulate in order to be successful. They can make you smile, create trust, excite you and then act on those emotions.
There are lots of ways to approach a video shoot and preparation is the key. This does not mean that the process needs to be rigid. You need to allow room for exciting things to happen.
People respond best to real situations, conversations and actions. They can tell a fake a mile away. When you are not used to being in front of a camera, it can be hard to perform on cue. I try to create an environment where you can be yourself in your movement and in your vocal content.
It’s a good idea to shoot multiple videos at the same time so you can have videos on hand for answering possible customer questions, promotions and updates for any events coming up.
Think about celebrating milestones, holidays and creating competitions that could use videos to enhance interaction.
It is always important to have great fonts and graphics in your branding strategy. This goes beyond your logo and key colours.
There are general themes that drive a brand’s graphic content. A good designer will search all aspects of your business to find the images and shapes that will clarify the message you intend for your audience.
The only way to differentiate yourself in the market from your competitors is to come up with creative ways to express your brand’s position.
Your point of difference comes from creating well-researched ideas that will enlighten your audience. It can be a breath of fresh air in a stale environment.
As a designer, it’s important to be in the loop with training regimes that keep you on top of your game.
I use Team Treehouse online learning resources and Web and design forums to keep up to date with current trends in IT and web design.
Writing a thesis is one of the most rewarding things you can do in your life. You’ll put your heart and soul into the text but having strong visuals (diagrams) can help drive home the key points you want to make. I have really enjoyed every thesis diagram that I have drawn.
In order to do a good job, I have to understand complex theories about things that I would never have thought about. Let’s create something awesome that will add to the amazing job you have already done. It’s not all about keeping your supervisor happy but it will help when they are pleased with the result too.
